Bridging Culture & Brand with Archetypes:
Learn to build authentic stories that stand up in crisis
Explore an easy-to-understand framework called Archetypes that can be used for measuring and managing culture, and building authentic brand stories that stand tall.
In this free, one-hour webinar, you will learn:
- The true impact of culture on your brand – both internally and externally;
- How culture can be aligned with business goals and reflected in brand narratives;
- How Archetypes can be used to recruit talent, engage teams and even understand the competition.